P R

As the public are more connected than ever before, positively connecting with them is an increasingly important task. Many clients need a mix of traditional and modern approaches to include the usage of new technology which is in the hands of citizens.

We see one-way PR being replaced with two-way dialogue and we manage projects in this area from design to completion. Here is a sample of the most common areas within client projects:

• Crafting of key messages
• Identification of key influencers
• Media channel assessment
• Traditional journalist outreach and liaison
• Blogger outreach and liaison
• Buzz tracking
• Crisis management